James Doan
Orangeville, ON (Canada)
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Scale Modelling, Science Fiction, Film Noir,

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  • Jun 13th 2022 at 5:03 PM
    Avoid generalizations

    “Everyone experiences FOMO, fear of missing out,” I read recently in a business book. A dozen pages on how to overcome this debilitating malady followed.

    Fear of missing out is an experience of anguish at the idea that others are enjoying something that you are not. Many marketers take advantage of this by urging people—explicitly or implicitly—not to be the only one who doesn't have a whosiwhatsit or isn't in on the meme of the moment.
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  • May 25th 2022 at 10:40 PM
    A simple sales strategy

    For any business person, the opportunity to get on top of the market can be realized with something as simple as this high-impact, easy-to-use technique.

    You should plan an "advertise 1 item at a time" strategy. This does not mean that you can't SELL more than one item at a time, rather you just have to wait until AFTER the initial sale has been made.

    Bear in mind that when a customer sees more than one product being offered at unbelievably low prices, he will become confused. He will start asking himself which one is the better deal? He may struggle with a personal preference. These questions can lead to a decision to delay the purchase - one of marketing's greatest thieves. It will be more effective to offer the consumer a range products that compliment his initial purchase in a nearby display... or even at the check out. You'll make extra profits instead of losing a sale.

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Avoid generalizations
Jun 13th 2022 at 5:03 PM
A simple sales strategy
May 25th 2022 at 10:40 PM
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