The Arnold Schwarzenegger marketing
approach


I heard a great story about how Arnold
Schwarzenegger could get any role in any
movie he wanted back in his glory days.

In fact he probably still could now to be
honest.

He's not my favourite actor and not one of
the greats in my humble opinion (although
I wouldn't tell him that to his face!)

But the fact was Arnie could simply TAKE
any movie role he wanted and the studio
heads would welcome him with open arms
every time.

If the director of the film disagreed he
was told in no uncertain terms that if it
was a choice between him and Arnold it
would be the director who got dumped every
time.

No matter how famous or well-respected he
was.

You know why Arnold Schwarzenegger had
such power?

Because he knew how to PROMOTE a film like
no other star.

He could get coverage.

He could get attention.

He KNEW what to do.

And that knowledge was power.

Once Arnie realised he knew the secret, he
never looked back

One little thing that changed everything
for him.

Cool eh?

Best

Danny

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