We all know the phrase 'the money is in the
list'. Ever asked yourself why that is? Well the
answer is very simple really. If you are just
putting your website out there, or a banner
or text ad, viewers come along and take a
look but, if they don't make the decision to
buy from you right there and then, in that
case they just move along and you have
lost that potential prospect forever.
Well what if you could stay in touch with that
person...forever? Well you can! How? With
a capture page and an email follow-up series!
See if a person is just curious about your
offer, they will fill in their name and email
or maybe just their email address on your
lead capture page. And just like in the
earlier example, that person may not make
the decision to buy from you or join you
in your business right there and then, but with
your email follow up series that is sent to them automatically, you can promote
your offer to that person over and over again
up to infinity!
In this way, you can send your offer, or other offers, to that prospect over and over. I think you can
easily see that your chances of attracting
that person to your business goes up immensely.
And, as that person is exposed to your
email follow-up messages, you have more
and more chances to show that person
that you are a person worthy of doing
business with. In other words, a relationship
develops between you and your prospect.
We know that people buy from those they
know, like and trust. That is why I titled this
post in the way that I did. Marketing anything
is about building relationships! Think of it this
way, if you wanted to renovate your kitchen,
you would hire a contractor that you know,
like and trust. If you didn't know a contractor,
you would ask someone who you know, like
and trust to recommend someone to you.
In my marketing, I have email follow-up series
that are 50 letters long! And I can share
that email follow-up series with my team!
In this way, we all prosper much more than
if we're just posting our links for visitors to
see one time only.
So, dear reader, if you haven't already, make
sure you add an autoresponder to your
marketing tool kit. Personally, I use Traffic
Wave. Take a look. Test drive the platform
for free. You will never look back I promise