The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own.
First and foremost, using your personal profile starts with personal relationships in building business relationships.
Let your friends know about your business. Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information.
The multiple posts increase the chances that any particular friend will see the post.
When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.
Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.
You should also Allow Follows. When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.
Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.
Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.
Whatever the nature of the post, if there is any connection to your business, include business contact info or a link to your website.
Ok, so you’ve realized that you need a good list to make this online marketing thing work for you.
After reading countless articles and listening to ‘expert’ advice, you know of the people creating a small fortune with their lists.
So you finally decide to have a go at building a list of your own…
After all, how hard can it be!?
Then it happens, you think you know everything there is to know and have followed all the advice to the letter…
…and you still aren’t able to make a profit.
In fact, you’re losing money!