Some business owners ask, why is it important to establish online
presence through social networking sites particularly Facebook even
when you already have an official website?
Simple, because Facebook is more accessible and to most, more
user-friendly than any traditional website will ever be. It gives a sense of friendliness to business that puts prospects at ease and lends a sense of credibility to businesses who have no website to speak of.
Aside from this, a Facebook page allows a business to be more
interactive with present and potential customers, getting their feedback for everything from product reviews to testimonials. While it may seem scary because you can be given both positive and negative feedback, businesses should not be afraid because with Facebook it can be easily moderated.
If you have a mind to you can retain the best feedback and hide the
rest. This way, most potential customers will be able to read the
positive testimonials of previous customers. Such feedback adds a
touch of authenticity to your business, and can entice the potential
customer reading it.
Customers who are tired of traditional online marketing
such as email, newsletters and online ads will look to the Facebook
page to have their questions answered. Having a Facebook page will
give your business access to hundreds of millions of users without even having to buy e-mail addresses like what traditional email marketing resort to.
Interaction isn't limited to Facebook updates and wall posts though.
You can also use Apps to provide photos, notes and videos. When
using a Fan Page which is the recommended page for businesses
(instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page. This way, potential customers will be able to see how other customers use the product or service.
Again, this can engage the community to be more interactive as was successfully executed by the Pampers? Facebook Fan Page. Other companies like Ben & Jerry's go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to gain audience to promos, special prices and discounts as in the case of the company Rush Imprint, who use their page to feature their products for sale.
The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers. This is a good way to gauge the effectively of your page. Various incentives can be given exclusively to Facebook users which aren't accessible by those who follow you through e-mail, Twitter or your official website.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. Through their account, they're giving out a very enticing deal, a Buy One, Get One promo that most enthusiasts will not surpass.
Facebook is an easy tool to master and can add just the right sense of fun, differentiating you and your business from the rest in the market.
Take a minute and review one of my Facebook accounts and see the real power of Facebook Fan Pages- https://www.facebook.com/rich.coulter.754
Believe it or not, there aren't very many businesses out there implementing the Internet to its full potential. They are failing to recognize the enormous clout that can be gleaned from it. Social media can be a very beneficial means of advertising that improves your bottom line. You will gain some knowledge of how to begin your social marketing campaign.
Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.
Until you have a better grip on what social media marketing works for your company, you might have to borrow some ideas. For inspiration, you should analyze your competitors' social media strategy until you are able to establish your own distinctive formula. Study their profiles on social networks, as well as their content and promotions.
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.
Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.
Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.
In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.
Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.
LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits.
By following the advice here you can create a marketing plan that will assist you in bypassing your competitors. Be aware, though, that you have to constantly work with your marketing techniques because the web evolves all the time.