Hi, it’s Rich Coulter and this is my new website. Stay tuned… I’ll have great things to share!
For starters, here’s an article I think you’ll enjoy…
It’s called: “Make the Leap to Home Business Success”
Make the Leap to Home Business Success
If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.
===> Intangible 1 <===
First, you must have a strong WHY.
Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?
For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.
===> Intangible 2 <===
You must BELIEVE that it is possible.
If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.
For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.
There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.
I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.
===> Intangible 3 <===
You must be willing to MAKE THE LEAP.
Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.
That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.
The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”
The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.
You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!
Some business owners ask, why is it important to establish online
presence through social networking sites particularly Facebook even
when you already have an official website?
Simple, because Facebook is more accessible and to most, more
user-friendly than any traditional website will ever be. It gives a sense of friendliness to business that puts prospects at ease and lends a sense of credibility to businesses who have no website to speak of.
Aside from this, a Facebook page allows a business to be more
interactive with present and potential customers, getting their feedback for everything from product reviews to testimonials. While it may seem scary because you can be given both positive and negative feedback, businesses should not be afraid because with Facebook it can be easily moderated.
If you have a mind to you can retain the best feedback and hide the
rest. This way, most potential customers will be able to read the
positive testimonials of previous customers. Such feedback adds a
touch of authenticity to your business, and can entice the potential
customer reading it.
Customers who are tired of traditional online marketing
such as email, newsletters and online ads will look to the Facebook
page to have their questions answered. Having a Facebook page will
give your business access to hundreds of millions of users without even having to buy e-mail addresses like what traditional email marketing resort to.
Interaction isn't limited to Facebook updates and wall posts though.
You can also use Apps to provide photos, notes and videos. When
using a Fan Page which is the recommended page for businesses
(instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page. This way, potential customers will be able to see how other customers use the product or service.
Again, this can engage the community to be more interactive as was successfully executed by the Pampers? Facebook Fan Page. Other companies like Ben & Jerry's go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to gain audience to promos, special prices and discounts as in the case of the company Rush Imprint, who use their page to feature their products for sale.
The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers. This is a good way to gauge the effectively of your page. Various incentives can be given exclusively to Facebook users which aren't accessible by those who follow you through e-mail, Twitter or your official website.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. Through their account, they're giving out a very enticing deal, a Buy One, Get One promo that most enthusiasts will not surpass.
Facebook is an easy tool to master and can add just the right sense of fun, differentiating you and your business from the rest in the market.
Take a minute and review one of my Facebook accounts and see the real power of Facebook Fan Pages- https://www.facebook.com/rich.coulter.754
Believe it or not, there aren't very many businesses out there implementing the Internet to its full potential. They are failing to recognize the enormous clout that can be gleaned from it. Social media can be a very beneficial means of advertising that improves your bottom line. You will gain some knowledge of how to begin your social marketing campaign.
Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.
Until you have a better grip on what social media marketing works for your company, you might have to borrow some ideas. For inspiration, you should analyze your competitors' social media strategy until you are able to establish your own distinctive formula. Study their profiles on social networks, as well as their content and promotions.
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.
Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.
Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.
In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.
Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.
LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits.
By following the advice here you can create a marketing plan that will assist you in bypassing your competitors. Be aware, though, that you have to constantly work with your marketing techniques because the web evolves all the time.