Effective communication is crucial to understanding your consumers. You must encourage questions before the sale, during the sale and after the sale. Always work to make the buying process easy and comfortable.

Now more then ever, profitable opportunities exist to promote your local business on the Internet. Through search engine optimization, pay per click advertising, email marketing and local listings, you can connect with a willing audience. Your customers are turning to the Internet to find local products and services. If your competitors have an online presence and you don't, guess who gets to take home the prize.

You can provide convenient contact information on all of your sales materials, including websites. If you happen to find yourself overloaded with questions, you can easily create a frequently asked question page where clients can get the answers they need without claiming as much of your time.