There is a clear truth today. We live in a visual age. It seems as though there is a camera in almost everyone’s pocket. One source claims there are more than 2.5 billion camera phones in use. People focus on images and use imagery for “telling and selling”.

Photos are a universal language. A photo can speak a thousand words - in any language.

Our social media networks are image-centric. They embrace the visual medium and make it very easy to upload and share pictures online. We are now living in a society conditioned to share our lives and stories through imagery. Also, we discover and learn about products and services through imagery.

This is the age of visual culture. Your marketing efforts need to embrace this image-centric culture. Use pictures to promote your story. You can express your values, your goals, and your superior products and services.

Instagram can create a Community for your business. You can tell and sell your story through images. You can create your very own hashtag to put it all in one place.